Credits
Client
EA Sports
EA Sports
Experience Design Lead
Liliia Mandrino
Liliia Mandrino
UI Design
Alex "Grim" Tomescu
Daniel Razvan Ionescu
Alex "Grim" Tomescu
Daniel Razvan Ionescu
Motion Design
Marc Vilarnau
Marc Vilarnau
Technical Art
EA Technical Art Team
EA Technical Art Team
Art Direction
EA Art Team
EA Art Team
Project Goal
What I was asked to solve
Bring the UI to life for FC 24 — reinforcing both clarity and joy in interaction.
Support the brand shift from FIFA to FC with motion that felt intentional, not decorative.
Context & Challenge
The FC brand marked a major evolution in the franchise after 30+ years under FIFA.
Motion needed to:
Motion needed to:
· Anchor the new brand identity
· Amplify interaction confidence
· Scale across many screens (menus, confirmations, tiles)
Motion Principles
Timing that supports cognition
· Responses and transitions designed for feel and function
· Responses and transitions designed for feel and function
Hierarchy via motion
· Big tiles vs small tiles — motion weight reflects importance
· Big tiles vs small tiles — motion weight reflects importance
Continuity & consistency
· Shared easing, rhythm, and interaction language
· Shared easing, rhythm, and interaction language
Workflow & Process
Step 1: Motion targets in After Effects
· I built detailed motion targets to define timing + transitions early in the process before dev integration.
· I built detailed motion targets to define timing + transitions early in the process before dev integration.
Step 2: Sound + Immersion
· I added sound to enrich the experience.
· I added sound to enrich the experience.
Step 3: Production & implementation
· Partnered with EA’s technical artists to ensure smooth integration.
· Partnered with EA’s technical artists to ensure smooth integration.
Reflection
This was my first project in the gaming industry, and it meant a lot to me. As a kid, I dreamed of working on games, so contributing to such an iconic franchise felt genuinely special. Collaborating with the talented team at EA was an inspiring experience that pushed me to grow both creatively and technically.
This project also opened important doors for me and for Bisuala, and I’m grateful for the trust and support I received throughout the process — especially from Liliia, who believed in my work from day one.
Thanks for reading!
If you’d like help defining UI motion systems or refining interaction flows for your digital product or game, feel free to reach out.